As a real estate professional or affiliate service provider, do you ever wonder, “how can I be more productive?” If the answer is yes, you’ll find value in this post.
The latest numbers show that there are roughly 2 million licensed real estate agents in the United States. That’s about one agent for every 52 households. About 65% of these agents (1.3 million ) choose to be held to a higher standard and join the National Association of REALTORS®. What’s the difference? That title – REALTOR® – is important to know because it separates the professionals from the rest. Becoming a member requires adherence to a strict Code of Ethics and agree in advance to be held accountable by a local board. All agents are agents, yet not all agents are REALTORS®, there is a difference.
As you can imagine, professional real estate sales is a competitive space. With 5.3 million homes sold in the US annually, that means, on average, the typical agent closes three transactions. For the average priced home in the US, that creates about $20,412 of income before expenses!
‘The secret of getting ahead is getting started’ ~ Mark Twain
In Texas, JP & Associates REALTORS® has one of the highest percentages of producing agents of any leading real estate brand. Nearly three times more productive. Why does that matter and how do they do it?
Productivity matters as today’s modern consumers want to be confident that they are dealing with a full-time professional, not a hobbyist. Productivity matters to the top producing associate as they desire to be surrounded by other high producing full-time professionals.
Iron sharpens iron is the mindset for peak performance. There are four factors you need to create any outcome.
- First is a solid Mindset
- Second is a strong Game Plan
- Third, is sales Skills
- Fourth is a complete set of Tools
Mindset is #1 because, without it, you are paralyzed. You can have the best strategy in the world, yet if you are not in peak mental state, you will struggle.
A solid game plan is second, as all top performers we have studied have one. A start to finish step by step checklist that is simple to follow and execute. Now you may have seen these two great quotes about planning from Dwight Eisenhower, a 5 Star General, and our 34th President:
“No plan ever survives the first contact with the enemy,” and “In preparing for battle, I have found that planning is useless, yet planning is indispensable!” Meaning the skill of being adaptable is critical to success in any endeavor.
Skills come in third, as we all need the skills to execute the game plan. One of the four critical skills for the modern sales professional is understanding “why they buy.” Once you have mastered the skills of why they buy, your results will skyrocket. You can get started on understanding why they buy at www.jparcode.com
Fourth, what’s in your tool bag? Tools help you uncover and serve buyers, sellers, and investors. Tools can help you automate, eliminate, or delegate critical tasks. Top performers have essential systems for operations – a CRM, for example – and marketing like kvCore. JPAR associates are simply more productive as they adapt and leverage a leading-edge set of tools designed to serve the modern real estate professional and the contemporary consumer.
And finally, we come to teams. One of the most recent trends in professional real estate sales is teaming up. It’s hard to go solo; even the Lone Ranger had Tonto!
Teams outproduce an individual and create a better consumer experience for the client and a better quality of life for the agent. JPAR recently released a comprehensive guide covering the six factors to master before you create a team. If you would like a copy, it’s available on request, simply email [email protected] and request a copy of the team leader guide.
Now some suggest that professional coaching makes a difference in your performance, and that could be true. We will cover the pros and cons of coaching in some upcoming posts.
There you have it, five ways to be more productive. A solid mindset, a well thought out game plan, persuasive skills, tools designed for productivity, and teaming up. If you are ready to get more productive, today is the day.
“Don’t count the days. Make the days count” ~ Muhammad Ali