According to a recent study conducted by Real Estate Express, agents who focus on a specialty make significantly more money than general practitioners.
How much more?
Real Estate Agents who report, “I don’t have a specialty,” have an average income of $30K/year.
Real Estate Agents who report, “I have a specialty,” have an average income of $71K – $111K/year.
Some typical specialties include:
First Time Home Buyers
A specific area of your city
Incoming BUYERS from other States
As I speak with many of you – when you narrow your focus – you say, “well, Mark, I’ll miss the opportunity elsewhere!?” Exactly… have you ever heard the quote:
“When you chase two rabbits, you will not catch either one.”
Less is more! Being an expert is rewarded with higher income. Add more value and you will be sought out for your expertise. Anyone can be a generalist, very few can be an expert.
What will you be an expert in?