Modern Agents Are Advisors

Modern agents are advisors: They need to bring all the options to the table By Mark Johnson

The biggest question every real estate brokerage faces in 2022 is, How do we serve the modern consumer and deliver value to the modern agent?” At the end of the day, both can choose to do business with anybody.

With 4,000 real estate agents in 60 offices and 26 states — and growing — we’ve turned things up a notch with a new direction and surging energy at JPAR Real Estate.

Our approach: the modern real estate agent is no longer a salesperson. The modern agent is an advisor. It’s what the modern consumer wants and expects.

It’s why we launched JPAR Sure Sale powered by Zavvie more than a year ago. As a result, we
provide the modern consumer with more choices in selling and buying a home than ever before.

JPAR Sure Sale is key to delivering the right experience for every consumer. Homeowners can sell their homes traditionally, as most choose to do. Or they can swap their current home for a new one — just as easy as they swap a car. Or they can get an iBuyer offer.

Our cash guarantee options turn our buyers into power buyers who get their offers accepted more often while helping our sellers know with certainty that they have a sale.

There is no more one-size-fits-all for consumers. Instead, we give them a full menu of options versus trying to sell them one specific dish, shifting the conversation dynamic between agent and consumer.

Being a full-service brokerage
JPAR, at its core, is a full-service brokerage with a flat fee capped financial model, combined with productivity standards and service to the community’s heart.

What does that mean to the customer?

As a brand, we treat our agents like royalty, and in turn, that’s how our agents treat their clients. This is how we deliver exceptional experiences.

With JPAR Sure Sale, it’s no longer about Let me get your listing at 6 percent. Instead, it’s about going through all the options.

Life events can create urgency. An iBuyer offer might be the perfect solution for customers when speed drives their decision. That may be different than what their neighbor would do because they have more time.

JPAR Sure Sale allows others to trade up to their next home before selling their current one.

We’ve achieved stellar agent adoption with JPAR Sure Sale because we solve problems for a profit — and when you deliver a solution that works, people adopt it.

Imagination statement
Real estate agents are independent contractors who can hang their shingles anywhere they want. There are no golden handcuffs, and consumers are the same way. So, we must earn our agent’s business every day. It’s part of our culture to check daily with our agents to ask if we are earning our agent’s business to earn our customer’s business. JPAR Sure Sale is one part of the value we offer our agents.

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Mark Johnson is President, JPAR Real Estate, and CEO of company-owned operations. As a visionary, strategist, and lead evangelist for the JPAR Real Estate enterprise, he heads up one of the Top 35 brokerages in the nation and one of Inc. 5000 fastest-growing companies.

About the Author
Mark Johnson is the Chief Executive Officer of JPAR Real Estate, a rapidly growing full-service transaction-based real estate brokerage focused on integrity, productivity, and service. He is also the host of "Success Superstars," a weekly show that highlights the blueprint of agent success, and the co-founder of CoRecruit. He has invested decades in understanding the inner workings of high-performing real estate companies, managers, teams, and their leaders in major markets across the world. Mark has served as a business coach in progressive leadership capacities for one of the largest US-based real estate firms, in sales and customer marketing leadership capacities for a major consumer goods company, and served in the US Army. Mark is a father of 3, a lifelong learner, Spartan, and adventure athlete. He earned his MBA from California State University and a Behavioral Change Certification from the National Association of Sports Medicine.