What Is Your Brand?

Brand logos

In my book “One Helluva Move – Don’t Settle For Safe,” I wrote a chapter called: relationships matter your logo is secondary. What did I mean? From my experience, your brand is an experience, not a logo.

How would your answer these five questions about your brand:

  1. What sets YOU apart?
  2. WHO do you serve?
  3. HOW do you help them?
  4. WHAT is the experience like?
  5. Does YOUR brand generate consistent referrals?

If you can’t answer these questions, then your brand isn’t serving you the way it should be. And as a result, you may be attracting customers who are not ‘ideal’ or paying for marketing that doesn’t work.

Chris Drucker said it best, “Your personal brand is what people say about you when you are not in the room – remember that! And more importantly, discover why so you can make it be everything you want it to be.”  

About the Author
Mark is the Chief Executive Officer of JPAR Real Estate, a rapidly growing full-service transaction-based real estate brokerage, the host of "Success Superstars," a weekly show that highlights the blueprint of agent success, and the co-founder of CoRecruit. He has invested decades in understanding the inner workings of high-performing real estate companies, managers, teams, and their leaders in major markets across the world. Mark has served as a business coach in progressive leadership capacities for one of the largest US-based real estate firms, in sales and customer marketing leadership capacities for a major consumer goods company, and served in the US Army. Mark is a father of 3, a lifelong learner, Spartan, and adventure athlete. He earned his MBA from California State University and a Behavioral Change Certification from the National Association of Sports Medicine.