In my book “One Helluva Move – Don’t Settle For Safe,” I wrote a chapter called: relationships matter your logo is secondary. What did I mean? From my experience, your brand is an experience, not a logo.
How would your answer these five questions about your brand:
- What sets YOU apart?
- WHO do you serve?
- HOW do you help them?
- WHAT is the experience like?
- Does YOUR brand generate consistent referrals?
If you can’t answer these questions, then your brand isn’t serving you the way it should be. And as a result, you may be attracting customers who are not ‘ideal’ or paying for marketing that doesn’t work.
Chris Drucker said it best, “Your personal brand is what people say about you when you are not in the room – remember that! And more importantly, discover why so you can make it be everything you want it to be.”