From Caps and Gowns to Home Sweet Home: Graduation Season

Graduation Season

In the midst of spring, graduation season is fast approaching. It’s a big moment for students and their families.  It marks the end of one chapter and the beginning of another. For many graduates, it means starting a new job, moving to a new city, or even buying their first home.

Graduation season is a great opportunity to serve families who are going through this transition. Here are a few ways that graduation season can impact the real estate market, and how REALTORS can help.

Increased Demand for Rentals

During spring, there is typically a surge in demand for rental properties as students finishing their studies may be looking for a new place to live as they move into their post-grad lives. This is a chance for REALTORS to market rental properties to this demographic.

REALTORS can connect with property owners who are looking to rent out their properties and offer services in marketing and showing the units. Using social media can also help attract recent graduates in search of a rental property.

First-Time Homebuyers

As graduates move into their post-grad lives, many may consider purchasing their first home. This is an opportunity for REALTORS to serve those first-time homebuyers.

REALTORS can provide workshops or seminars for first-time homebuyers, giving guidance, financing options, and other relevant topics to attract this group. Creating marketing campaigns and offering incentives can also help attract first-time homebuyers.

The Impact on the Local Economy

Graduation season can have a significant impact on the local economy. As students graduate and move on to new opportunities, they may leave behind a gap in the local workforce. This can also create opportunities for growth, as businesses may be looking to fill these positions with new hires.

It’s crucial to be aware of any shifts in the local job market and how they may impact the demand for housing in the area. Understanding the local economy can also help REALTORS anticipate shifts in the real estate market and make informed decisions about buying and selling properties.

Graduation season is an exciting and busy time of year. By understanding the trends and shifts that come with this season, REALTORS can position themselves to serve recent graduates. Staying informed and adaptable can increase success in this dynamic market.

About the Author
Shannon Ashkinos
Shannon Ashkinos is the Vice President of Connections and Career Success at JPAR® Real Estate. She is an accomplished leader committed to fostering dynamic and high-performing teams through a focus on empowerment, mentorship, and the promotion of inclusive values and cultures. With a passion for developing the next generation of leaders, Shannon is dedicated to driving success and positive change.