Be a Superhero of Honesty

Ethics, Honesty, Integrity & Respect

Real estate is a serious business, but that doesn’t mean it can’t be fun and straightforward. As a Realtor®, your reputation is everything, and one of the essential ways to build and maintain a good reputation is by following ethical principles.

Let’s break it down into some simple and fun tips for being an ethical realtor:

Be Honest

It’s always better to be upfront and truthful with your clients, even if it’s not what they want to hear. Don’t make promises you can’t keep, and always give your clients accurate and reliable information.

Respect Everyone

Treat everyone you encounter with respect, regardless of their background, race, religion, or sexual orientation. You never know who might be your next client, so it’s important to create a welcoming and inclusive environment.

Keep Secrets

As a Realtor®, you’ll often be privy to confidential information about your clients. It’s crucial to keep this information to yourself and only share it when required by law.

Play Fair

You’re not in this business to take advantage of others. Be fair to all parties involved, including other realtors, clients, and customers. Don’t engage in any practices that could damage your reputation or the industry’s credibility.

Know the Rules

It’s essential to stay up-to-date on the laws and regulations that govern the real estate industry. Ignorance of the law is not an excuse, and violating regulations can result in severe consequences.

Being an ethical realtor is not only the right thing to do, but it also helps you build trust and establish long-term relationships with clients. Now, let’s always create a positive and enjoyable experience for everyone involved.

About the Author
Shannon Ashkinos
Shannon Ashkinos is the Vice President of Connections and Career Success at JPAR® Real Estate. She is an accomplished leader committed to fostering dynamic and high-performing teams through a focus on empowerment, mentorship, and the promotion of inclusive values and cultures. With a passion for developing the next generation of leaders, Shannon is dedicated to driving success and positive change.