Behind every success story is a back story. Perseverance.
Thomas Edison – his teachers, said he was “too stupid to learn anything.” He was fired from his first two jobs. He made 1,000 attempts before inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I did not fail 1,000 times. The light bulb was invented with 1,000 steps!”
Henry Ford went broke five times before he succeeded.
Albert Einstein did not speak until he was 4, did not read until he was 7. One of his teachers said he was slow, unsociable, and adrift forever in foolish dreams.
Coaches Tom Landry, Chuck Noll, Bill Walsh, and Jimmy Johnson accounted for 11 of 19 Super Bowl victories from 1974 to 1993. They also share the worst record of first season coaches in NFL history. Their collective record as first-year coaches is one win and 45 losses.
Speaking of football – remember Vince Lombardi? An expert at the time said, “He possesses minimal knowledge and lacks motivation.” Lombardi would later write, “It’s not whether you get knocked down; it’s whether you get back up.”
Babe Ruth struck out 1,330 times, yet he made 714 home runs. He said, “every strike brings me closer to the next home run.”
Michael Jordan was “cut” from his high school basketball team.
Cyclist Lance Armstrong was cut from his high school football and swim teams. He turned to cycling and finished last in his first race as a professional.
Van Gogh – sold only one painting during his life to his sisters’ friend for $50.00.
Abraham Lincoln went to war as a Captain and returned as a Private. He failed at business. As a lawyer, he was too impractical and temperamental to be a success. In politics, he was defeated in running for congress, in his application to be commissioner of the general land office, for the senate on two occasions and, for the Vice Presidency. He wrote a letter to a friend, “I am now the most miserable man living. If what I feel were equally distributed to the whole human family, there would be not one cheerful face on earth.” Two years later, he was elected as President of the United States, where he successfully led the country through its greatest internal crisis, the American Civil War, preserving the Union, ending slavery, and rededicating the nation to nationalism, equal rights, liberty, and democracy.
There are 84 days left in 2019 and 60 productive working days, depending on how many days you work, how many holidays you celebrate, and so on. Regardless you have about 84 days to wrap up 2019. 84 days!
What will your bank account look like on January 1 of 2020? Is it your desire to have a more significant bank account or a smaller one? Whatever your goal is, NOW is the time to make that happen.
The next 60 days will be critical for setting yourself up for strong close to 2019 and a fast start to 2020. What you do in the next few days and weeks will determine the size of your bank account on January 1 and your momentum for the first quarter of 2020.
CHALLENGE 1: What would happen to your business if, for the next 20 working days, you made one new appointment each day?
Let’s face there are two types of agents today: hobbyists and CEO’s. This article is not for hobbyists, those part-time agents who dabble. For those of you that run your business like a business, those of you that know your daily number and know what it takes to generate one sale, then this article is for you.
CHALLENGE 2: Get clear about the next 84 days:
- Write down the number of sales you’ve made so far this year.
- Write down the source of those sales.
- How many listings will you earn between now and the end of the year?
- How many additional families or investors do you want to serve between now and the end of the year?
- How many contacts do you need to make to drive that number
- One rule of thumb is 40 contacts to 1 sale.
- Who are they, and how will you go about connecting with them?
- What systems do you have in place to create the result you desire?
After completing the quick exercise above, here are 5 actions you can take so you’re not broke on January 1:
- Decide Now. Decide now how many days you will work, how many days you will be off, and how many “flex days” you’ll have between now and the end of the year. Decide what direct response marketing campaigns you will run. For example, if you will create an investor campaign to take advantage of year-end investment buyers.
- Up your CRM game. There is no excuse for not having your CRM updated and working for you. It takes discipline; yet once you realize your CRM is the engine that drives your train, that task becomes less negotiable.
- Delegate. Is it time to find some help? An office or virtual assistant. Your highest and best use is prospecting.; lead generation; going on appointments and negotiating contracts. Everything else delegate. Scared? Get resourceful, many new agents I know are sharing a fractional assistant to split cost yet keep them fully employed.
- Diversify your lead generation sources. Too many struggling agents rely on ONE, maybe TWO lead sources. FOUR sources of business – split between influence strategies and control strategies – provides diversity and stability to your real estate practice. Note, don’t add four sources all at once. Start with one new source, get it working and stable then add another until you reach four sources.
- Target Market Clarity? Any market rewards the hyperlocal expert. Are you an expert in a community? Are you an expert in a profession like Nurses, FBI agents, CPA’s? It’s probably time to get hyperlocal and specialize.
So, I’ll leave you today with three final things to consider:
- Knowing what you know now, what immediate adjustments do you need to make?
- Cash is king. Are you building your cash reserves? Are you reducing bad debt? Investing in marketing? (Hint: You can do all 3.)
- Have you started a small weekly accountability group with like-minded, goal-oriented CEO’s like yourself? If not, what’s holding you back?
When you are inconsistent, nothing works. Here’s what I know: agents who are consistently setting and going on appointments are producing more results, period. These agents are consistent and disciplined in their daily routine of prospecting and marketing.
Consistency… social media does not work if you are not consistent; geographic farming does not work if you are not consistent; repeat and referral do not work if you are not consistent; open houses do not work if you are inconsistent; online leads do not work if you are not consistent.
Show me something in your life or business that works when you are inconsistent. Anything you are going to do, the more consistent you are with your mindset, your attitude, your approach, your expectation, your strategy and your tactics the more predictable the result. Bottom line: when you are consistent everything works… when you are inconsistent nothing works.
So my question is, what have you been inconsistent with? What has that inconsistency cost you financially, cost you emotionally, cost you physically?
I’d submit the action – we can all be more consistent in setting and going on more appointments.
We CANNOT control the market.
We CAN control ourselves, our thoughts and our actions.
1. Make an appointment setting goal for the next 2 weeks and share it with an accountability partner.
2. Gather your past client list, all of your past leads, open house registers and people you know and start making appointments today.
3. Be CONSISTENT… list the 1, 2 or 3 things that you must do on a consistent basis that will propel your business forward.